JOICO Color Intensity Semi-Permanent True Lav By reinforcing the hair's structural

By reinforcing the hair's structural integrity before it is exposed to the harsh oxidative stress of bleach

Gently cleanse the stained areas around the hairline or other treated skin zones

Volumizing Shampoo strengthens fine

controlled lightening with up to 9+ levels of lift while maintaining smooth

Size: Medium / 10-Row / 743C

JOICO Color Intensity Semi-Permanent True Lav By reinforcing the hair's structuralJoico Color Intensity is a semi permanent hair color line featuring highly concentrated, vivid pigments for bold, long lasting results. The colors can last up to 20+ shampoos, can be used directly from the tube or mixed together to create custom shades, and do not require a developer for application. Prelighten Level: 9 and up Key benefits: Long lasting, vibrant color with strong shine and impact Helps improve the look and feel of hair with nourishing