Category Roles Select Option:Training Course Package $79 List the standard category management

List the standard category management data sources and their basic measures

and shopper measures

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day role: a Resource Library with whitepapers

affected by changes in the industry

The strategies consider how the consumer shops

Category Roles Select Option:Training Course Package $79 List the standard category managementCourse Overview This course gives an understanding of the importance of the category roles based on the purpose of the category for a specific retailer. Participants learn how assigning a category role to each category allows retailers to strategically lay out their stores and help with tactical decision making through pricing, promotion, placement and product availability. Learning Objectives Explain how "category roles" fit into the category