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Bringing this reel to market was innovative in itself Doing things differently, the introduction of something new, is really the definition of innovation and if you are an early adopter, like to try different things, or simply want an orange reel that can outcast just about everything else at the same price point, the Concept Z is worth the $200 dollar price of admission

The Berkley crankbait is available at Walmart for about four bucks, so losing one is not going to break the bank

There is something about that plop noise of the tail that drives bass crazy

And on top of that do they work in shallow water, are the helpful in shallow water

More often than not, we tend to find the baits we like and stick to them

Practice was really tough...the fish were really broken up and it was hard to find them