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The selling point per the description on Amazon.com and on the packaging is that it mimics an injured baitfish which makes it easy prey for a hungry bass

Editors note: This article originally appeared in our September 2017 issue

With a background in Sales and Outdoor Recreation, Ive navigated through various roles where Ive honed my expertise in Risk Management, Business Development and Financial Analysis

The sturdy construction, and detail is only surpassed by how comfortable it is even when packing more than just my laptop

Yeah, my mind is made up now

And for the angler that really wants to dial it in to fit their boat perfectly, we made the length of the arms customizable and can easily be cut to length to accommodate nearly any kayak on the market