Published 2022 May 24
By developing a user-engagement framework6 that can be used to generate ideas for behavioural interventions at all stages of a task, it is possible to ensure that products resonate on a practical, emotional and aspirational level (Figure 2).This approach, grounded in behavioural science, addresses real-world barriers to medication adherence by mapping engagement touchpoints to drivers of motivation, providing a tool for design teams to think through problems and create solutions that not only function well but also encourage user participation
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Marzioni M, Alpini G, Saccomanno S, Candelaresi C, Venter J, Rychlicki C, et al
Drugs with strong clinical evidence sometimes sit on less favorable tiers than therapeutically inferior alternatives that generate larger rebates
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