Promoting Fashion Format:Paperback The houses in this section

The houses in this section are organized by main construction material (wood

The set contains 48 illustrated dino chips as well as a cardboard dinosaur head to store them in

Discover the secretive world of trees in Jonathan Drori's number one bestseller

Loni Edwards

Circular Fashion provides an accessible

Promoting Fashion Format:Paperback The houses in this sectionThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion